![]() “We’re excited about this brewpub as it’s an opportunity for us to brew on a pilot brew system,” said Jack Goodall, Starr Hill’s marketing manager. Technically a brewpub, the Starr Hill site will use a 7-barrel brewing system. The Starr Hill model will include food service and live entertainment. Starr Hill Brewery, based in Crozet, recently announced plans to operate a secondary location in Norfolk as part of a downtown entertainment complex known as The Waterside. Satellite breweries are essentially tasting rooms with a limited scale production capability on-site to brew one-off and experimental batches while “importing” everything from the larger production facility. Nike shoes were once sold only at department stores and specialty athletic footwear shops like the Athletic Attic before they launched their own brand-exclusive locations. Satellite breweries can be compared to retail outlets like the Nike store. It is the one issue we talk about more than any other micro-trend in Virginia craft beer – the issue of satellite sites.” ![]() Our multi-brewery sites from one brewer…we didn’t see that coming when we started the Guild or SB604. That seems to be the new wave of innovation in the industry right now. “The brewers that have products that are very popular or a business model that is popular where tourists and customers have a great experience, they’re having great success by opening other breweries around the state. “It seems to be one of the evolutions of this industry,” said Brett Vassey, president of both the Virginia Craft Brewers Guild and Virginia Manufactures Association. Nor could anyone have likely anticipated breweries spawning satellite locations. When SB 604 passed in 2012, perhaps no one could have predicted the explosive growth of craft breweries springing up around the Commonwealth of Virginia. (Starr Hill will operate a brewpub at Norfolk’s Waterside in 2017)
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